NIEIZVIESTNA, O.; SKRYNKO, N. THEORY OF CONSUMER BEHAVIOR IN THE MARKETING INTERPRETATION. Kharkiv: TECHNOLOGY CENTER PC, 2016. DOI: 10.15587/978-617-7319-04-6. Disponível em: https://doi.uran.ua/index.php/pctc/catalog/book/978-617-7319-04-6. Acesso em: 21 apr. 2025.